So, what do these business contact directories and contact list vendors provide? They just provide a mere heap of business contacts while the onus is on the b2b marketer or sales executives to build the relationships. Hence, on-demand business to business contacts alone cannot help in increasing sales as portrayed by the popular business directories / b2b market place. The business relationship that a company establishes and sustains over a period of time is what matters the most.
Building business relationships is often fraught with the business emails landing up in spam folders and the phone calls not passing through the front desk. The problem is that the existing approach tries to do business first and then tries to build business relationships. But on Wapr, engage with prospects to build relationships even before you start prospecting for a deal and overcome the issue of SPAM / unsolicited phone calls.
How do you do this?
Building business relationships is often fraught with the business emails landing up in spam folders and the phone calls not passing through the front desk. The problem is that the existing approach tries to do business first and then tries to build business relationships. But on Wapr, engage with prospects to build relationships even before you start prospecting for a deal and overcome the issue of SPAM / unsolicited phone calls.
How do you do this?
Say, you are a graphics utility software vendor and trying to market the same. Simply search and find your prospect, say “Wolfe Corporation”. By following this company and the people working for this company, you can receive updates from their activity. Assume Bob, the marketing guy whom you think can be your prospects as marketing department produces collaterals using graphics software.
Say, Bob posts one of the product collaterals on the Wolfe Corporation’s Wapr profile. You get the same as a feed on your own dashboard. Remember, you are yet to establish contact with “Wolfe Corporation” even at this stage.
Just then, you find a genuine area of improvement on that product collateral, page 6 precisely. Just leave your comment on the same and you can be certain that “Bob” would revert back to you that he has made the change suggested by you.
Now, from your side, send an add contact request to “Bob” and he is certain to add you to his contacts as he believes that you are no more a stranger to him. This way you can build similar win-win business relationships and save the sales pitch for later interactions.
Say, Bob posts one of the product collaterals on the Wolfe Corporation’s Wapr profile. You get the same as a feed on your own dashboard. Remember, you are yet to establish contact with “Wolfe Corporation” even at this stage.
Just then, you find a genuine area of improvement on that product collateral, page 6 precisely. Just leave your comment on the same and you can be certain that “Bob” would revert back to you that he has made the change suggested by you.
Now, from your side, send an add contact request to “Bob” and he is certain to add you to his contacts as he believes that you are no more a stranger to him. This way you can build similar win-win business relationships and save the sales pitch for later interactions.
Sign up to register your company on Wapr and it takes only a few seconds.
All you need is a work email.
All you need is a work email.
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