Going about the mktg & sales functions on b2b platform with business community

Marketers and Sales professionals belonging to the b2b fraternity know that b2b is a different ball game but still persist their efforts in platforms that promote people to people interactions and collaboration. Yes, I am referring to the present day popular social media like LinkedIn, Facebook, Twitter and the like.

In this blog post, I intend to portray some of the benefits that the b2b community can leverage and then understand the actual power of a b2b community platform

Marketing campaigns on b2b platform with a business community

1. Email & phone campaigns - Forget the issues of your emails landing up in SPAM folder and emails being deleted unread by your prospects. You no longer have to shoot emails and make phone calls to people whom you haven't built relationships with. You can simply build relationships by simply finding your prospects by applying appropriate filters, following them to receive their status updates (even updates from their FB, LinkedIn and Twitter) and finally engaging your prospects with some win-win conversations even before you actually make your pitch in the form of an email or phone call. Once you establish the relationship with your prospects, you can make them as connections on the b2b platform. Email campaigns sent to your connections or to people you follow can yield maximum responses.
2. Bonus RFX leads - A mere registration of your company on the b2b platform will make you eligible for potential RFX submission by other companies on the platform who may seek a product or service that your company specializes in.

Sales function on b2b platform with a business community

1. Overcome long sales cycle times - Long sales cycle times that are typical in a b2b setup can become the talk of the past. When you have access to the users, influencers and decision makers that could affect the sale, you follow them to receive updates from them and can engage them effectively by sharing links, case studies etc.  
2. Knowledge on prospect's position in the buying cycle - You no longer have to ask awkward questions to your prospects as to when he would exactly buy. For you never know that your prospects may themselves not know the exact answer. However, you can be a smart b2b sales professional by following your prospects and obtain their updates to know when the prospect would likely buy your product or service. 

ROI for all your marketing and sales efforts can be easily found out from the business apps that seek intelligence from the b2b platform that hosts you, your campaigns tools & campaigns, your prospects, your customers.

Bottom line: You can increase your marketing and sales effectiveness by overcoming the issue of spam, email deletion by prospects and shorten sales cycle times.

Ready to get started? Create your company account for FREE and experience a new saga in B2B marketing!