Changing b2b buying patterns - No problemo!

In the age of internet marketing, it is noticed that the b2b buying patterns have been changing. To illustrate this, I found this illustration that helps in understanding the potential implication in the b2b scape.

Source: Tailwind strategies

Here then, an idea struck to me that why not I match these with what Wapr has in store for the b2b fraternity. Hold on, here are my thoughts to address the above.

1. The B2B sales professionals can synchronize with the buying cycle of b2b buyers by following the prospects to receive updates even from their social media channels, understand the prospects by engaging in win – win conversations with all the stakeholders who could influence the sale.(users, influencers and decision makers)
2. With the help of Wapr Live application, you can have a “Hot engagement” with your web visitors and in fact help them with appropriate content quickly. This application provides you with detailed information including the browser version, geography details, OS details, traversing path etc about the web visitors and hence you can engage with prospects effectively.
3. Let them search and if possible provide them with adequate information that would be of use to your prospective buyers. Share files, links etc with all the people involved in your sale and build the much needed credibility about your transparent approach.
4. We believe that by following your prospects and receiving their updates, you can eliminate any and every bottle neck irrespective of the position in the funnel.
5. Lead nurturing and stuff is very well handled by the “Sales app” on the Wapr business community.
6. Since all the Wapr apps are closely integrated with the b2b platform, information sharing between apps is quite possible. Say, information on a customer can be quickly retrieved while the visitor is browsing your website so that you understand and distinguish your customers from new prospects.
7. Optimization of every step can happen seamlessly with a whole gamut of campaign tools that can help appropriate information percolation to your prospective buyers.

Looking forward to all your thoughts on the above by trying out Wapr.

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